CASE STUDY
Redefining Campus Rideshare for Students, Parents, & Community
Rides2U is a college-town rideshare company serving students and parents in high-traffic university areas.
They needed:
-A stronger brand presence
-Better messaging
-A cohesive organic content strategy
-High-performing videos for social and paid media
-A consistent on-camera “face” students and parents could trust
They brought me in to create their full-funnel creative strategy, monthly content system, organic growth plan, and on-camera brand persona.
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IMPACT
24K+
Organic views in first 30 daysOCATIONS
Consistent Growth
With app downloads, new ride bookings, social media account views
3.5K
Average views on top-performing trust-based videos
Improved engagement and watch time
Content became stickier thanks to sharper hooks & emotional messaging
Content system established internal consistency
Rides2U now had a predictable cadence and strategic POV.
The Problems They Were Facing
Before we partnered, Rides2U struggled with:
Low brand awareness
Fragmented messaging
Inconsistent content output
Weak emotional connection
No cohesive funnel tying website, social, and ads together
Difficulty explaining unique services
Their content looked like pieces — not a system
Our Goals
We set out to:
-Build a clear, conversion-driven content ecosystem
-Make Rides2U a trusted, recognizable name on campus
-Drive ride bookings + app downloads
-Strengthen emotional trust with parents
-Create compelling storytelling using a face-of-brand
-Develop a repeatable creative system their team could follow
Month 1
Full-Funnel Creative Strategy
When we built the full-funnel system for Rides2U, we didn’t just focus on 1 piece of the puzzle.
We designed a strategic video ecosystem that captures attention, builds trust, and moves viewers from curiosity → conversion
Month 2
30-Video Monthly Content System
Developed 4 signature content pillars based on emotional drivers like safety, trust, and belonging.
A structured cadence including:
“3 Reasons Why” series
Trust + safety messaging
Loop service demos
Student POV content
Parent-focused education
Viral campus-style humor
Day-in-the-life scenarios
UGC-inspired skits
Brand personality content
FAQ + BOF assets
On-Camera Performance + Brand Persona
I served as the Face of the Brand, building trust through:
Conversational videos
Trend-reactive clips
Campus POV storytelling
Safety-first messaging for parents
Loop walk-through videos
Month 3
Creative Direction for Organic + Ads
Every asset created had a clear objective:
Awareness → trust → education → conversion
Aligned message across platforms
Reinforced emotional demand: safety, convenience, trust, belonging
Organic Social Media Videos
BEFORE
Inconsistent posting
Low trust with parents
Messaging unclear Unified
Minimal founder content
No creative system
AFTER
30-video monthly system
Safety-focused POV storytelling
emotionally-driven narrative
Founder interviews ranked top-performing
Full-funnel strategy + asset library
Ready To Build a Creative System That Actually Scales?
Let’s look at your:
Website
Social channels
Paid media
Creative assets
Messaging
Gaps + opportunities
… and build a system that pulls it all together
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I’ll Tell You What’s Missing
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Our process is easy, fun, and you will never be “sold” anything that you don’t want / need.
Just shoot us a message using the form on this page
We can’t wait to hear from you!
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Creative Strategy • Video Creation • Full-Funnel Growth
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